Apple Watch Packaging Redesign
case studyUX Researcher + Designer — 10-week capstone, team of 4 at University of Washington
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Original packaging analysis
the problem
At 376g, Apple Watch packaging weighs more than 12x the watch itself. Most users discard it immediately — massive material and environmental cost for a box that serves no lasting purpose.
the process
For a 10-week sustainable design capstone at UW, we asked: what if the packaging became part of the product experience? We ran 27 surveys and 8 moderated interviews, then designed, prototyped, and tested a redesigned concept.
the solution
A single compact box that doubles as a charging dock and display stand. 54% lighter, QR-code instructions, designed for the 51% of users who already keep their Apple packaging.
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key features
